How Do I Fix It?
The title tag is in the code on your web site. Depending on what program was used to create your site, there can be many different ways to change it. You will need to contact your web designer / manager to see how to go about making the change. You can also contact me for help, as well. I can usually look at your site and tell what was used and how to make changes.
When you have learned how to make the change to the title, make sure to change the title on every page and make every page different according to that page's content. Another precaution is to not go overboard with the tags. Titles that are too long or crammed full of keywords can do more harm than good and can actually get you kicked off of some search engines.
Use titles that say who you are, where you are, and what the page is about. Use words that people who are trying to find you would use. Put yourself in their shoes and look at it from their point of view.
We will discuss more SEO options in the next issue. In the mean time, for specific help or for a free SEO evaluation, contact me and I will be glad to help you get on the right track.
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